Designer Sage Boutique, historic Mass Ave district, Indianapolis, IN High end women’s clothing boutique interior design, branding, marketing. 4/04 to 9/04

Interior build out of historic storefront with a target audience of professional women looking for unique fashion for work and play. At 10’ high and 10’ wide by 50’ long, this dramatic but small space posed some challenges creating an inviting entrance, a point of sale, a show room and a lounge/changing area for sharing/consulting while trying on new looks. Inspired by the former art galleries that occupied this and similar spaces up and down Mass Ave, original large format photos, custom concrete point of sale, pipe racks, custom and high end lighting fixtures all evoke fashion as art.